A National Insurance Agency Rooted in Experience and Service

Built to Serve, Designed to Grow With You

BizStore Inc. is a trusted national insurance and financial services agency headquartered in Rocklin, California. Proudly affiliated with a respected National Marketing Organization, we serve individuals, families, and businesses in every U.S. state.



Led by Mike Martinez, LUTCF – Advisor, our agency is known for delivering exceptional service and personalized coverage options that scale with your evolving needs. From health and life insurance to retirement planning and financing strategies, we are committed to securing your future with competitive solutions and ongoing support.

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Our History & Leadership

BizStore Inc. was founded on the belief that people deserve insurance and financial services that are both accessible and reliable. Leading that vision is Michael F. Martinez, LUTCF, who began his insurance career in 1986 in Sacramento, California.


With over three decades of experience, Michael has built a company focused on long-term relationships, strong client outcomes, and unwavering customer service. Under his leadership, the company has helped businesses ranging from two-person startups to organizations with 3,000+ employees design and manage their group benefits and financial strategies.

Mission & Values

BizStore Inc., we operate with a simple goal: to help our clients find insurance and financial options that are:

  • As good, or better than, what they currently have
  • At the same or lower price
  • With improved customer service and responsiveness

We believe in long-term partnerships built on trust, transparency, and results. Every client interaction is grounded in professionalism and proactive care.

What Sets Us Apart

  • Available in 50 states: We are authorized to operate in all 50 states.

  • Group Expertise: Decades of experience working with both small and large employee groups.

  • Client-First Approach: Our mission is to provide the same or better coverage, at the same or lower cost, with better service.

  • End-to-End Support: We guide you from policy selection to claims support, with no unnecessary complexity.

  • Secondary Financial Relationships: We explore viable financial options on your behalf, streamlining your path to coverage or capital.
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Get a Free Consultation Today

Looking for better insurance coverage, financial guidance, or group benefits? Get in touch with BizStore Inc. and experience professional service tailored to your needs.